I am successful because I choose clients with integrity and compelling stories.

I am passionate about what I do and have learned that under-promising and over-producing is the best recipe for long-term success. It is far better to take business seriously than to take myself too seriously. I wake up excited to work because I focus only on those areas where I am skilled and passionate. I take pride in my work and take it personally.

I am always professional when pitching the media. But it’s also important to have fun, be entertaining and bond with producers and editors when the opportunity arises and the relationship warrants it. Technology should always be embraced but never to the exclusion of personal communication.

PR is sexy, engaging and exciting. It is not just what you know but who you know in media, business and investing that separates a good PR practitioner from a highly skilled and successful publicist.

There is only one absolute truth in public relations:

Spinning a story is positive. Altering the truth is not.