RAY ON...
The following videos are offered as a small sampling of who I am and how I think. I’ll even share my recipe for PR Secret Sauce: Mix endless passion, good clients and great stories. Add a generous amount of online buzz and offline ink. Fold in a healthy measure of tenacity mixed with a pinch of audacity.
PLEASE ENJOY:
CEOs come in all shapes, sizes, backgrounds and personality types. Yet they all demand one thing: RESULTS. I set goals with my clients at the beginning of every campaign. We agree on what's needed and what's expected. Then, the PR coverage is targeted and the messages are on point.
Good reasons to build buzz: If you want to create a new brand or brand a new creation… if you’re looking to sell your old company or have your eye on a new company… if you want to downsize your staff or hold on to your team… if you want to influence a target audience or have an audience with a person of influence… if you want to launch a new product or build market share…just around the corner or halfway around the globe… I can help.
My business model is unique. No excess. Just excellence. Clients get perfectly suited teams of PR professionals from around the globe chosen exactly to meet their needs. Costs remain low and results remain high.
Typical agencies have significant overhead and clients end up paying for salaries, services and conference rooms that are relics of Old School 'business as usual.'
Technology has completely changed the PR landscape. A modern day publicist knows everything about a media contact (producer, editor, writer) before he ever picks up the phone. I don't waste my time, the media's or my client's with errant pitches. I embrace technology and it facilitates success.
For years, I've been labeled "The CEO's Publicist." Some of those CEOs have come from the prestigious Fortune 500 list. Yet, I have also been hired by many young CEOs, entrepreneurs under the age of 30. These young visionaries are setting the world on fire and building their empires quickly and creatively. It's fun representing them. The media loves telling their story.
Another one of my companies, Foundation Makers, builds and markets non-profit entities for professional athletes. I teach these amazingly talented athletes how to become heroes off-the-field by embracing philanthropy. I help them identify a cause and then use the power of the press to promote their contributions in their communities. Our slogan: "There are never enough heroes in sports."
I build unique teams of writers, administrators and media relations pros from anywhere around the globe. Today’s technology makes it easy. Each member of each team is individually selected for a client’s specific needs. Every client gets their own dream team. No more, “One size fits all” marketing.
CEOs are a demanding. They are usually visionary leaders who know their core competencies and know how to hire to their weakness. I relate well to this group because I have been in their shoes for most of my professional life -- running my own companies. Maybe the old adage is true that, "It takes one to know one."
Come on. Tell me you wouldn't love to see your company, new product, service, technology, merger, invention, etc. on CNN.
Let's Talk!
