Below are some of the placements I have garnered for my clients.
I have an understanding of what really matters in business and in PR. I design and implement campaigns that work. My media placements influence the decision makers considering your products and services. Please enjoy these client clips and see how I build brand equity onto a company’s balance sheet.
PBS 11 in San Diego
This is one of six televised interviews that I garnered for MojoPages.com. By all standards, it way a publicity coup and a spectacular launch day. Coupled with Business 2.0 and CNN Money, the publicity drove our visibility through the roof and stimulated our online activity beyond belief.
CEO Jon Carder is an exceptionally articulate young man with a boyish charm that suited TV well. Listen to him "hit" his soundbites.
Episode 5 w/ Ray Drasnin
This is a video documentary series that we developed to let people get an inside look at launching a new company. Check out Episode 5 of MojoPages: Behind the Scenes of a Startup" to see how frustrating, at times, it can be to pitch the media and how exciting it can be to inch closer to getting a big national placement.
Fox 5 San Diego
Jason Kulpa, serial entrepreneur, hired me to tell his story and almost immediately there was an obvious hook. It wasn't so much about the company as it was about Jason. This young CEO was giving away hundreds of thousands of dollars to his employees...based on a handshake.
Take a look at the footage. It's about his passions: boxing, his employees and his ability to launch and sell companies. This is a perfect example of selling the sizzle, not the steak.
Fox 5 San Diego
This is a teaser that ran before a segment that eventually aired three times in one day. I pitched this concept to the media as a trend story: "local entrepreneur does well in a bad economy." Not only did the story get televised, but the on-air anchors were ecstatic to finally share a dose of good news. It aired morning, afternoon and evening.
Fox 5 San Diego
A good publicist knows the right time to pitch the media and the best angle(s) to use. In this case, I waited for the worst national economic news of the week and then pitched the story as a "feel good" piece. The anchors and producers were so enamored with the story that it received additional on-air time and attention.
FOX Good Day Philadelphia
Princeton Longevity Center was seeking to showcase its EBT technology as the gold standard for medical scanners. I garnered this TV segment on FOX in Philadelphia. The target audience was perfectly suited for the client's needs. I have always selected clients that are well suited for TV visuals and capturing a PR placement on the morning news is a home run.
CBS 8 in San Diego
This CBS coverage ran in San Diego, the client's hometown and the company's corporate headquarters. It was one of four stations that covered the story for me. This type of comprehensive coverage in the nation's seventh largest city immediately propelled The Mattman Company into the local and national spotlight.
CBS 5 in Dallas/Ft. Worth, Texas
When The Mattman Company hired me to showcase its newest technology, The Mattman Command Post, I set a strategy in place to predominantly utilize TV news segments. The visual elements were compelling and I knew that if I pitched the story creatively, I could truly bolster visibility for my client. This segment was done so well and its message was so positive that it virtually looks like an ad.
CBS 11 in Dallas/Ft. Worth, Texas
This segment shows the type of coverage that can be garnered when providing excellent B-Roll to the media. B-Roll is footage of a client's products or services. Shooting and providing B-Roll to TV stations almost assures the client of positive coverage and beautiful visuals. Check out how nicely this TV news segment comes alive.
